I've begun to examine our specific user experience (UX) and after our last client meeting I realized there is an entire portion of the UX that I have neglected to even consider--the aesthetics.
This shouldn't come as a surprise, the best designs in the world come from people who are notoriously good at taking aesthetics into account. This is what makes companies like Apple and Starbucks so successful.
What is our aesthetic goal? Prof. Ackley described a choice of background image to specifically address our target audience. This is a very interesting idea. How can we through our aesthetic design choices create the "feel" that our targeted customer will be comfortable and happy with? It has to come from a concerted evaluation of who that is, and what they like. A Feng Shui for our application if you will.
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